The new trend on Twitter: Why everyone (from Zelensky to Biden) is posting one-word posts

The new trend on Twitter: Why everyone (from Zelensky to Biden) is posting one-word posts
The new trend on Twitter: Why everyone (from Zelensky to Biden) is posting one-word posts

If you use his platform Twitteryou’ve probably noticed a “surge” of weird, one-word posts.

For the past two days, since September 1st, many Twitter accounts have been posting one-word posts.

A little while ago, on Friday afternoon, Ukrainian President Volodymyr Zelensky tweeted: “Freedom”.

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Some of these posts, like that of the leader of Ukraine, could stand on their own, given the conditions prevailing in the country.

The US president, for his part, wrote “Democracy”. This is a post that wouldn’t necessarily make sense in order to reveal the existence of a pattern behind the one-word “tweets”.

But various companies, in respective one-word tweets, follow a more… literal approach: “Mars”, writes the account “NASA Mars”, “bricks”, tells us the profile of the well-known company Lego (LEGO).

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NASA’s official Twitter account says “Universe”, the Washington Post newspaper says… “news”, the popular Marvel comic and movie hero Deadpool posted a post that says “Deadpool”. “Coffee” from Starbucks, “maps” from Google Maps…

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How the new Twitter trend started

In fact, these posts coincided with the announcement of the addition of the possibility of correction on Twitter, through an “edit” button, and so many people thought that it was a mistake of the platform, a technical problem that arose due to the introduction of this new function .

However, it seems that this new trend started elsewhere: The first account to get in the “game” was the American railway company Amtrak, which wrote “trains” on September 1st.

The post went “viral” and received responses: “electric cars,” wrote Hyundai (Hyundai USA).

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It is not known exactly why this “fad” started, nor why it continued, but there are some reports that want Ed Balls, a British politician, to be the originator of the trend. In April 2011, Boles tweeted a post with his name in plain sight.

The post went viral and, in fact, led to the establishment of “Ed Balls Day”, April 28, which the internet world celebrates every year.

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The article is in Greek

Tags: trend Twitter Zelensky Biden posting oneword posts

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