Kallithea enters a new era and presented its new name and new looks with a scent of Italy and inspiration from Venice (PICS).
Super League 2 is ready to start while Kallithea will play its first official match for the 2022-23 season against Ilioupoli for the Greek Cup on 28/9.
For this reason, the club proceeded with the presentation of the new name “Athens Kallithea FC” as well as its new appearances with the flavor of Italy and inspired by Venice. After all, the two groups are connected by Theodoros Filippakos.
See the impressive appearances of Kallithea with the photoshoot being done in various members of Athens:
The relevant bulletin of Kallithea on the rebranding and the new appearances states:
“Theodoros Filippakos is the visionary behind the innovative rise of Venezia FC, which has been recognized as “the most fashionable football club in the world” by GQ, Highsnobiety, and other relevant media. For the past 18 months, the New York-born Greek-American art director has been discreetly working on a side project close to his roots, spearheading the acquisition and transformation of Kallithea FC – now renamed Athens Kallithea FC, introducing a new visual identity by Munich-based design studio Bureau Borsche as the team prepares for next season.
In 2021, Theodoros Filippakos and Venezia FC board member John Goldman partnered with former Arizona Coyotes major shareholder Andrew Barroway to acquire Kallithea, with Barroway acquiring a majority stake in the club and the Filippakos to perform managing partner duties.
Goldman, a former partner at New York law firm Herrick, Feinstein LLP, has left his mark on Venezia FC with the 2015 acquisition of the bankrupt and relegated Serie D club, and signed Filippakos to Venezia the following year. In 2021, Venezia returned to Serie A for the first time in 19 years.
Theodoros Filippakos, traveling frequently between Athens and Venice, leads the project together with his brother, Petros, a former player known for his career at Olympiakos, with the two acting as president and vice-president respectively. Victor Tsiolekas is the financial and operational manager of the club.
In 2021/22 – the new group’s first full season in operation – the club finished second in Super League 2, marking their best season in the 16 years since they last competed in the First Division under the manager’s guidance Leonida Vokolou.
Ahead of its second season, the club has been renamed Athens Kallithea FC and renowned Munich design studio Bureau Borsche has been commissioned to create a modern new visual identity.
Bureau Borsche is renowned for its work at the highest levels of the art, culture, fashion, sport and commerce sectors, with clients including the Bavarian State Opera, Balenciaga, Supreme, Nike, Inter Milan and Apple – as well as Venezia FC.
For Athens Kallithea FC, Borsche’s new visual identity includes the “AK” crest, the club’s founding date of 1966, the five stars representing the unification of five local clubs to form the Kallithea club, and a modernized representation of Theseus as he appears on the emblem of Kallithea. The club’s traditional colors of blue and red have been revamped, while gold has been introduced as a new complementary colour.
Borsche has also designed AKFC’s home and away kits for the 22/23 season, which follow the high design standards applied at Venezia, stand out with their own unique style, and both they express a modern minimalist interpretation of classical Greek aesthetics. Home and away appearances for the 22/23 season are available at the link http://akfc66.gr/
AKFC will play their first match of the 2022/23 season in Ilioupoli for the 3rd phase of the Hellenic Cup on September 28.
This summer, additions to the team’s roster were striker Ioannis Loukinas (top scorer of Super League 2 Northern Group last season with 21 goals for Kalamata), midfielder Nili Perdomo (11 goals for Levadeiakos in last season), midfielder Athanasios Kostanassios (former Youth international, 6 goals for Ergotelis last season), and left back Nikos Kainourgios (who recently played two seasons in the first division in Belgium). The team has also signed last season’s top scorer Anthony Mounier to contract extensions and several new players who will be part of the team’s core going forward.
“Football has a great heritage in Greece, but it has suffered in the last 15 years, a situation fueled by UEFA’s systematic marginalization of football beyond the top five leagues, and made worse by our failure to adapt and follow in the modern game,” said Filippakos. “At the core of Athens Kallithea FC’s mission is to contribute, in our own small way, to the modernization and competitive and economic progress of Greek football by working with other clubs and stakeholders.”