The creation of a local brand with a distinct and differentiated identity for Western Greece

Among other actions, the participation of the Region in the international, tourism exhibition for 2022 in Lisbon, which is the world’s leading event for the travel industry aimed at young students and teachers.
Through other actions of the program, the Region is shadowing as a technology innovation training center.

Many congratulations on this!

Patra is a vibrant, internationally recognized student campus, with a particularly dynamic academic community that gathers more attention than last year. Let’s think about what roads are opened.

Another element in the equation is accessible tourism, and I emphasize that seatrack. The beach bar for the disabled was a global pioneer of the academic community of Patras. Accessibility, however, not only to the beaches, which will now apply nationwide. Imagine an entire Region that would be the first to be officially certified as accessible, in every visitor experience that would offer it. MRegion top technology. At the service of people, especially the weakest.
On the other hand, the big huge brand. The Olympics, the land of the games, the world’s cradle of hospitality for people who fight every day with their own bodies and come out victorious every day.

Body, spirit, soul Greece, the land of good life, good competition, harmony. All these words are relevant now in this new path that we are called to follow after so many dramatic global developments.
We are obliged, we have a duty, to shout very loudly with all these actions, with all these global brands that we have. Let’s say, no to war, to emphasize even more the symbolism that starts here, from Olympia to the whole world.

For the Olympics of peace, love, fellowship, solidarity, stronger than ever.
On the other hand, in Rhodes we have the HOTREC forum. The prime minister stated that Greece is developing into a laboratory of best practices, I would say also of best experiences for the traveler.
All of these are connected, emphasize locality, emphasize local identity, emphasize making our visitors feel local for a few days, emphasize tradition with a helpful ally, technology, yes, but where will it serve us our local communities, and our guests, our hospitality which is unique in the whole world.

Let’s put it into practice in all its expressions. Eastern Greece, the Aegean have provided excellent projects.
The Hellenic Tourism Organization, therefore, and all of us who work in it, are here close to you, to cooperate with coordination and consistency, to be able as quickly as possible, to continue to implement the visions, the plans, the words to become actions, at a time when changes are rapid and we must be ready and flexible to respond to them.
Yes, all together.

All together as a network of positive people ties, institutions that can bring Western Greece and the Ionian Sea to where it needs to be, in general for our entire country.

Thank you very much!