Amid falling demand for Tesla’s electric cars, Elon Musk has pulled the plug on its US marketing division.
Very short it turned out to be business trip of 40 employees her Tesla who staffed the newly established marketing department the company’s.
According to Bloomberg just shortly after the establishment of the marketing department of the production company electric modelsThe Elon Musk… pulled the plughaving complaints from their performance.
The said team was working in the USA and was tasked with content creation which would contribute to the further development of the brand by attracting more customers.
The dismissals were confirmed by the demonic and particularly demanding businessman himself through his beloved “X” (formerly Twitter).
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“Exactly, the ads were too generics – They could concern any car”, he said in his post on Monday, April 22.
Bloomberg’s well-informed sources say Tesla continues to maintain a small marketing team in Europe.
It is recalled that a few days ago Musk informed his employees that he is moving to reducing the company’s workforce by 10% . Given that Tesla employed 140,000 people worldwide, the number of layoffs must have amounted to 14,000.
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During the briefing, in fact, he said to his employees: “There is nothing I detest more, but it has to be done.”
According to Bloomberg, of course, it is not excluded the number eventually exceeded 20,000as part of an effort by Elon Musk to compensate for the shortfall in sales between the last quarter of 2023 and the first quarter of 2024.
As JPMorgan analysts wrote, the sweeping layoffs, which equate to a reduction in the company’s production capacity, testify that the decrease in sales is due to weakening demand and not the offer of models”.
Earlier this month, Austin, Texas-based Tesla announced that it had delivered 386,810 electric vehicles in the first 3 months of 2024, ie vs 8.5% less compared to the corresponding period of 2023.
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As reported by international media, it was the first time, since 2020, that a company reported a decrease in quarterly deliveries compared to the previous year.
