Tourism: Which hotels “push” this year’s receipts to 20 billion

Tourism: Which hotels “push” this year’s receipts to 20 billion
Tourism: Which hotels “push” this year’s receipts to 20 billion

The “bet” for this year tourist season it seems to be winning and now the only question is how high the bar will go. And in conclusion, if it succeeds, the country will have collections of more than 20 billion euros or below this threshold.

The “battle” will be decided, as everything shows, on how far the tourist season will go. The ideal would be to include and a large part of Novembersomething that didn’t happen last year because the pandemic was back and starting to show its teeth, causing fear and of course curbing any desire to travel.

Reservations even for November

This year, however, the picture is not the same, at least based on the data as it has been formed to date. Already in the popular destinations there are reservations even for November, while an element that should be taken into account is that this year, according to market factors, big cities will also enter the equation and especially Athens and Thessaloniki.

It should be noted that during the years of the pandemic, the big losers must include hotel units of 12-month operation, especially in the capital. All indications converge this year on the assessment that 12-month hotels will breathe.

High bookings in September as well

And this is because the events are starting from businesses, organizations, etc., while they are now taking place or are being planned as well quite a few business trips.

The only thing that is certain is that the year for these units will be much better than the last 3 years.

As far as summer destinations are concerned the dance holds up well. Bookings for September are considered particularly high, well above forecasts, while bookings for October are also moving with a positive sign. Of course, it should be noted that a large part of the tourists of these two months, and much more of November, are from the category of last minute bookings.

And this because knowing that occupancy rates are lower than in July and August travelers choose to vacation a bit unplanned.

Smiles at the units in Athens and Thessaloniki

Already in July, for the first time during this period of the pandemic, the hotels of the capital approached, in a monthly comparison, the pre-pandemic performance, recording an average occupancy of 89.3%, compared to 89.8% in July 2019.

As can be seen from the recent data released by the Athens Attica & Argosaronic Hotel Association (EXAAA), the Average Room Rate (ADR) was also positive, after presenting an increase of 20.6% at the level of 7 months, compared to 2021.

The good course continued in August, while even better results are expected in September, where traditionally the capital receives more tourists than during the two hot summer months.

In the case of the capital, traffic is expected to be boosted in the fall by conference tourism, as well as sports events such as the Marathon. As market players point out, conference tourism is starting again after the pandemic to find its pace and online conferences to return to the city in a physical form.

An indicative example is Voxxed Days Athens Technology Conference, which returns to Athens at the end of September for the first time after the pandemic.

At the same time, expectations are also high for Thessaloniki, with the figures being significantly increased in September due to it as well 86th International Exhibition of Thessaloniki. Agents of the city report that especially in the first weeks the occupancies reach 80%-90%.

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The article is in Greek

Tags: Tourism hotels push years receipts billion

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