In September, the average room price was 171.35 euros, according to EXAAA data. The data on occupancy in the nine months.
This year’s September, according to the monthly ‘Hotel Traffic and Performance’ data compiled and analyzed by the Athens – Attica and Argosaronic Hotel Association (EXAAA) with the cooperation of GBR Consulting, closed with an average occupancy of 93.7%, i.e. the average occupancy moved to the levels of September 2022 (+0.7%), at the same time recording a drop of (-) 1.1 % compared to September 2019.
And in the 9 months of January – September 2023, the average occupancy in Athens hotels was 78%, marking a decrease of (-) 2.4% compared to 2019, despite a positive change of 14% compared to the corresponding period of 2022. The good September’s performance is largely due to a significant number of international conferences held in Athens, which highlights the importance of the sector but also how important it is to ‘invest’ in Conference Tourism.
In terms of ‘Average Room Rate/ADR’, in the month of September it reached 171.35 euros (compared to 143.94 euros in September 2022 and 123.67 euros in September 2019), i.e. an increase of 19% and 38.6% compared to September 2022 and 2019 respectively.
The development for the ‘Revenue per Available Room (RevPar) in the month of September it was 160.48 euros (compared to 133.89 euros in September 2022 and 117.13 euros in September 2019), i.e. a positive change of 19.9% and 37% was observed compared to September 2022 and September 2019 respectively. Athens in September was able to stand out, recording a better average price (171.35 euros) than some of its competitors such as e.g. from Madrid (161.32 euros) and Istanbul (151.43 euros), Berlin (149.41 euros) or Vienna (152.18 euros).
The other cities, however, recorded an impressive average price that reaches or exceeds 300 euros. On a 9-month basis, Athens’ ‘Average Room Rate /ADR’ did not exceed €142.19 and RevPar €110.91, while Athens’ competitors almost all scored a much better average price 9 months such as e.g. 175.58 euros (Barcelona), 237.84 euros (Rome), 333.08 euros (Paris), 148.11 euros (Constantinople) and so on
For our part, EXAAA emphasizes, we remind you that the average occupancy and price data, which we continuously monitor every month and for a number of years for Athens and competitors, now consistently lead to two well-known, but important, conclusions: On the one hand, the ‘scissors’ between visitor arrivals in Athens and hotel arrivals remains “open” for years mainly due to the (over)supply of non-hotel accommodation, legal as well as illegal, sometimes cheap and sometimes very expensive in price, to which a large portion of visitors are obviously directed and on the other hand the prices of Athenian hotels – in these conditions – are unable to ‘unfold’ in the extent that they could, despite the excellent level of the upgraded hotel units and chains, despite the new significant investments, despite the high quality of services provided to the customer and despite the dynamics of demand for the Greek capital.
The co-ordinated State and with it the Local Self-Government must now guard the touristic identity and quality that the destination has painstakingly acquired as well as the special relationship between Athens and its visitors – at every level. At the same time, it would be appropriate to raise the bar of our expectations and demands from our city in matters of quality of life and safety of citizens and visitors, cleanliness, sustainability, infrastructure, etc. as we are experiencing times of significant geopolitical, economic and also climatic changes and rearrangements, the announcement concludes.