Increased by 14% compared to the corresponding 9 months of 2022 and decreased by 2.4% compared to the same period of 2019 was the average occupancy of Athens hotels in the 9 months of January – September 2023, according to the data of the Hotel Association of Athens, Attica and Argosaronic (EXAAA), which are brought together in collaboration with GBR Consulting.
This year’s September closed with an average occupancy of 93.7%, +0.7% compared to the same month in 2022 and -1.1% compared to September 2019.
The good performance of September, as the Union states, is largely due to a significant number of international conferences held in Athens, “which highlights the importance of the sector but also how important it is to ‘invest’ in Conference Tourism”.
As regards the average room rate/ADR in September, it reached 171.35 euros (compared to 143.94 euros in September 2022 and 123.67 euros in September 2019), that is, an increase of 19% and 38.6% respectively.
The development for the Revenue per Available Room (RevPar) in September was 160.48 euros (against 133.89 euros in September 2022 and 117.13 euros in September 2019), i.e. a positive change was observed by 19.9% and by 37% respectively .
Athens in September was able to stand out, recording a better average price (171.35 euros) than some of its competitors such as e.g. from Madrid (161.32 euros) and Istanbul (151.43 euros), Berlin (149.41 euros) or Vienna (152.18 euros).
The other cities, however, recorded an impressive average price that reaches or exceeds 300 euros. At the 9-month level, Athens’ average room rate /ADR did not exceed 142.19 euros and its RevPar 110.91 euros, while Athens’ competitors almost all recorded a much better 9-month average price as e.g. 175.58 euros (Barcelona), 237.84 euros (Rome), 333.08 euros (Paris), 148.11 euros (Istanbul) and so on.
Commenting on the performance of September and 9 months, EXAAA underlines:
“For our part, we remind you that the average occupancy and price data that we continuously monitor every month and for a number of years for Athens and competitors, now consistently lead to two well-known, but important, conclusions:
- On the one hand, the gap between visitor arrivals in Athens and hotel arrivals has remained ‘open’ for years mainly due to the (pro) offer of accommodation outside hotels, legal and illegal, sometimes cheap and sometimes very expensive in price, to which a large portion of visitors are obviously directed and
- On the other hand, the prices of Athenian hotels – in these conditions – are unable to “unfold” to the extent that they could, despite the excellent level of the upgraded hotel units and chains, despite the new significant investments, despite the high quality of services provided to the customer and despite the dynamics of demand for the Greek capital.
The organized State and with it the Local Self-Government, must now guard the touristic identity and quality that the destination has painstakingly acquired, as well as the special relationship between Athens and its visitors – at every level. At the same time, it would be appropriate to raise the bar of our expectations and demands from our city in matters of quality of life and safety of citizens and visitors, cleanliness, sustainability, infrastructure, etc. as we experience times of significant geopolitical, economic and also climatic changes and rearrangements.”