For the second year, his team Public Group ran a short survey, on the purchasing behavior of Greek consumers as well as the categories of products that they … chased the most on last year’s Black Friday. According to the findings of the research, last year the protagonists of “Black Friday» (November 25, 2022) was:
53% of consumers who made purchases on this day were women and 47% were men, slightly increasing the proportion of women compared to 2021.
The 4 major cities of Greece
With a percentage of 75%, the Athenians seemed to make the most of the financial deals that were created. Followed by Thessaloniki, Heraklion and Larissa.
Technology at the top of markets
And on last year’s Black Friday, TVs (34%), mobile phones (25%) and laptops (11%) emerged as consumers’ favorite categories. Followed by bluetooth, smartwatches and multi-machines, tablets, PS5 and desktops.
What home appliances are consumers looking for in Black Friday;
As it turns out, consumers love to … sweep as 58% purchased a vacuum cleaner. Air conditioners (27%) and washing machines (15%) also had their due on last year’s Black Friday, as several consumers made such a purchase.
What is available budget;
Regarding the available budget, three quarters of users said that their purchases exceeded €100, while only 27% answered that they allocated less than €100. Regarding the final recipient of the purchases, 39% of users made purchases for personal use, 55% for personal use and to give a gift, while only 6% bought products for someone else.
Where do they shop?
According to the results of this survey, the largest percentage of purchases were made via a mobile device (33% via mobile and 33% via tablet), while 34% of buyers preferred the more traditional medium of the desktop computer for their purchases.
Follow it on Google News and be the first to know all the news.