THE BMW won’t lower electric vehicle prices to gain market share, but will make adjustments to pricing in certain markets when necessary, he told Reuters the managing director, Oliver Zipse.
“We have no interest in lowering prices to gain market share. This is not our strategy. And as you can see, we manage to grow even with very acceptable prices“, said the CEO of the German brand, Oliver Zipse.
“Nevertheless, it is true that we cannot escape the conditions of the market and we make price adjustments where necessary“, he added, without giving details.
This BMW tactic comes as continuity of results presented by BMW Group with all its brands the third quarter of 2023 in traditions purely electric vehiclesreaching them 93,931, corresponding to a share of 15.1%. From beginning of the yearthe total number of BEVs of the BMW Group amounts to 246,867presenting 92.6% increase in relation to corresponding period of 2022.
The total number of vehicle deliveries Q3 2023 is 621,699 and is increased by 5.8% compared to 587,744 of last year’s first 9 months. In pure electrics, BMW itself leads the race, with an increase 119.3% compared to last year.
Source: Reuters
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