The initial discussion took place in the context of a food exhibition abroad.
On the shelves of the Paris department store, of Galeries Lafayette a few days ago a relatively unknown pasta brand found a place in the wider Greek market.
It’s about the company Mama Irene, which in recent years started its activity in Thessaloniki, initially giving to some delicatessens and then starting procedures for exports to European countries and beyond.
According to what BusinessNews.gr is informed, the first codes that were initially placed on the shelves of the department store are the handmade fresh vegetable barley and the handmade baked barley, while according to the company executives, this collaboration is expected to expand even further in the future, with more codes.
It is worth noting that the start of the cooperation between the two sides was through a food exhibition, so the executives of the French company had a first contact with his pasta Mama Irene.
Communication followed a few months later and then the sampling began and then came the partnership.