Fracture continues to make Greece the Netflixwith the largest platform series and films worldwide to maintain a lead in the Greek market streaming in the first quarter of 2024. Netflix continued to gain ground in Greece, with its share of the streaming market reaching 38%, three percentage points ahead of Amazon Prime Video, which achieved a 35% share in the first three months of the year.
According to JustWatch data, which Netflix shared with powergame.gr, the two global streaming leaders, Netflix and Amazon Prime Video, increased their shares in Greece by 1% in the first three months of 2024. In fact, for both platforms their subscriber base trend in Greece was upward throughout the quarter, peaking in March.
At the same time, according to the same data, Disney+ did not do well in the new year, as it suffered a 1% decrease in its share of the Greek streaming market and was limited to 14%.
The fourth place among streaming platforms, after Netflix, Amazon Prime Video and Disney Plus, was occupied by Apple TV in the first quarter of 2024, with a 6% share, followed by the Mubi platform with 4%, with only two percentage points separating the last two.
He sees the ground Netflix in GREECE
Although apparently Netflix’s subscriber base in Greece has “deflated” from the explosive growth that occurred during the pandemic, the popular streaming platform continues its upward trajectory, being the strong rival awe on the platforms of the telecommunications providers Cosmote TV and Nova.
Although the company does not announce the number of subscribers for Greece, it is estimated that it is at the level of 600,000, with this number expanding a lot, given the sharing of codes, which has not yet stopped in our country.
The ground for Netflix in Greece is expected to become even more fertile in 2024, following the strategic partnership it signed last month with Deutsche Telekom for the European market. Under the agreement, OTE’s parent company, Deutsche Telekom, will integrate Netflix into the platforms of its subsidiaries across Europe.
Starting with Hrvatski Telekom in Croatia and Magyar Telekom in Hungary, Deutsche Telekom’s subsidiaries in several European countries will offer new ways to integrate Netflix.
According to Deutsche Telekom, the agreement will first be activated in Croatia and Hungary, but will gradually be extended to the rest of Europe. In the Greek market, Cosmote TV is expected to add Netflix to its content within 2024.
Global performance
Globally, Netflix, as shown by the financial results for the first quarter of 2024, which it announced a few days ago, increased the number of its subscribers and indeed at a time when it is implementing the strategy of limiting the sharing of codes.
The company added 9.33 million new subscribers in the first quarter of 2024, nearly double the 4.84 million average analysts expected. These are the best first quarter results since 2020, with Netflix now counting 270 million subscriptions.
Of the 9.33 million new users, 2.53 million came from the US and Canada, 2.92 million from Europe, the Middle East and Africa, 1.72 million from Latin America and finally 2.16 million from the Asia-Pacific region.
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