Changes in the Easter consumption and eating habits of Greeks reflect the results of his research Consumer Goods Retail Research Institute held in March 2024 with a sample 800 consumers from all over Greece.
Specifically, one in four households will travel outside urban centers for Easterthe family tables will be smaller with more preparations at home, while the expenditure on purchases remains constant, at 190 euros per household.
In more detail, the IELKA survey shows that the majority of Easter shopping will take place on Holy Week. In particular, only 35% will make the purchases earlier. 4% will shop next weekend, 53% during Holy Week and 9% at the last minute.
Overall spending on Easter shopping is expected to remain flat with a downward trend based on consumer responses. 40% estimate that they will reduce their purchases, while 34% that they will increase them. 26% believe that it will remain unchanged. On average, it is estimated that this year’s Easter expenditure per household will amount to 190 euros, 120 euros for groceries and 70 euros for other items, such as e.g. gifts.
One in four 4 households (26%) declare that they will travel on Easter outside the urban centers to a village or island. This percentage in the previous decade even reached 53%.
The family tables these days will be smaller than in the past. 43% declare that they will participate in large family tables of more than 10 people. This percentage is up from 40% in 2023, but clearly down from 67% in 2019.
At the same time, the tension is increasing Do-It-Yourself (DIY) regarding the cuisine and the confectionery. In other words, consumers choose to make their own sweets and other Easter items in higher percentages than in the past. The percentage who will make sweets at home rises from 43% to 50% and dyeing eggs rises from 62% to 79%.
As for lamb and goat, lamb spitting although an increase is recorded in relation to 2023, compared to the past, the rates are low. In particular, 33% say they will skewer lamb compared to 32% in 2023, when the percentage in 2019 was 67%. Baking in the oven is recorded increased from 40% to 46%.
In accordance with IELKA, this development combined with the reduced number of people at the family table translates into considerations for purchasing smaller quantities, but also the choice of different “cuts” for the types of meat by consumers. 42% state that they will buy lamb or goat from the butcher, while 31% from the supermarket. A reduced percentage of 9% (versus 12% in 2023) declares that they will have an Easter meal in the catering industry.
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