In the 1st quarter of the year 2024, there is an increase in bookings for Greece of the order of 4.88%, compared to the corresponding period last year.
Tourist traffic from the Netherlands and Belgium to Greece has increased by almost 5% compared to the corresponding period last year, according to the booking data for the first quarter of 2024, as recorded by the Association of Tour Operators of Belgium (ABTO). In the meantime, the promotion of Greece in the markets of the Netherlands continues successfully with the participation in promotional actions such as that of the EOT Office of the Netherlands in two TravDay workshops, held on March 26, 2024 in Amersfoort, the Netherlands, and on March 28, 2024 in Ghent of Belgium.
As part of the workshops, B2B meetings were held with representatives of tourist offices and Tour Operators of the Dutch and Belgian markets, with the aim of strengthening relations and promoting Greece as an attractive tourist destination. During the meetings, the EOT representatives presented the advantages of Greece as a tourist destination, focusing on the variety of tourist products, the unique experiences that our country offers, as well as the new tourist attractions and infrastructure. At the same time, there was an update on the current market trends, the prospects for the 2024 tourist season, and the possibilities offered by the Greek regions.
Increase in bookings and optimism for the tourist season
In the context of the TravDay workshops, the course of bookings for Greece from the Dutch and Belgian markets was also recorded. According to the report of the Association of Tour Agents of Belgium (ABTO) on the travel trends and travel intentions of Belgian tourists during the 1 quarter of the year 2024, there is an increase in bookings for Greece of the order of 4.88%, compared to the corresponding period last year. This increasing tendency of bookings for Greece was also confirmed by the present Tour Operators and travel agents in the context of their meetings with the representatives of the Ministry of Foreign Affairs of the Netherlands. This increase, combined with the interest and optimism expressed by Tour Operators, show that the 2024 tourist season is expected to be particularly successful for Greece.
