Against the backdrop of Hydra: The By Malene Birger brand campaign overflows Greece

“After so many years of experience in fashion, I can say with confidence that a personal and emotional connection to something works beneficially, and this was the case in the collection campaign By Malene Birger for this summer, the photo shoot of which took place in Hydra, a Greek island that feels like my second home. We went there in the middle of October, a time when it is quiet, the taverns are open, the sea is warm, but there is no heat and crowding. Looking at her photos Suzanne Koller, I love how she combines different textures and colors, with the motifs of the island reflected in the creations. Each background in the campaign images is linked to memories and details that I have singled out, such as his favorite lemon tree Leonard Cohenthe pergola at the tavern of Duskus, the tavern Lulus, with the crooked photo of the Acropolis on the blue wall and the checkered tablecloths that must have been on the tables since the ’50s. The food in these taverns is not fancy, but reliable and authentic – all I need to be happy is chicken souvlaki and tzatziki. Living in a small fisherman’s house, I realized the beauty and the difficulties that exist when you live so close to nature.” This is what she writes Malgosia Bela on a postcard accompanying the campaign By Malene Birgerwhich oozes sea and nostalgia for the luxury of simplicity.

For Ellen and the Maja Dixdotter, CEO and Creative Director of brand respectively, Hydra was the design inspiration and the ideal photographic destination to highlight the romance that characterizes the collection Summer ’24, which brings to mind something familiar, like a memory from our childhood that makes us smile and fills us with sweet light, like the one that bathes the rocks and cobbled streets of the island. “This visit to the island gave us the opportunity to immerse ourselves in his world. We went to book club of Hydra for the presentation of the book Winter Girl her Malgosia Bellawe ate and drank in taverns, met local creators, like the gentleman who makes soaps at Rafalia’s pharmacy and the lady who makes candles at a fruit and vegetable shop, and decided to collaborate with them on a range of products that will be sold alongside the new clothing collection By Malene Birger“, they revealed to us. We look forward to it!