Greece participated with 23 companies in the 43rd HOST International Exhibition, held in Milan, from 13 to 17 October 2023, taking 9th place among the national participations that took part in the F&B and Hospitality sectors. The Greek participation was supported by Enterprise Greece and included high-standard companies from the field of professional equipment manufacturing for catering services.
As the relevant announcement states, HOST MILANO is held every two years by the Rho Fiera Milano company and is an international hub for the catering and hospitality sectors, in the context of which everything required to build a successful business is presented, focusing mainly on new trends and technology. It has also established itself as the global B2B meeting platform for business hospitality and business catering, while showcasing best practices, new trends, innovative practices.
In the first event after the pandemic, more than 1,345 exhibitors from 43 countries participated, 32% of them with international commercial activity, while the representation from the USA and Europe was important. The attendance was equally high, with more than 180,000 visitors and buyers attending the international exhibition to learn about the latest developments and to conduct business meetings, trade transactions and agreements. According to the statistics of the organizers, it is noteworthy that the Greek stand was ranked 5th in terms of visitors, among 166 countries.
This year’s exhibition once again gave the participants the opportunity to make important contacts and look for new opportunities, which was also pointed out by the Greek exhibitors, who were satisfied with the meetings they had during the Host and which aim to establish of the Greek brand worldwide.
It is noted that Greek companies in the field of professional catering equipment, despite the crises of the last decade and the tough competition, with their expertise and experience that are inextricably linked to the Greek tourism product, managed to achieve a continuous upward trend in the international markets and to recover strongly after the compression of consumption during the pandemic period.