Social media – social media – have become essential for the survival of a business. Through them, approaching customers is now possible 24 hours, 7 days a week.
During the “Social & Digital Media Marketing Tools” seminar organized, with particular success, by the KEK TECHNICAL SCHOOLS OF THE CHAMBER OF HERACLEIOU, the participants will learn how to properly use these necessary tools, how to maximize the relationship between cost and performance, in their advertising campaigns and they will gain access to a new clientele, with whom they had no contact until yesterday.
All participants, upon completion of the seminar, will be able to organize and plan their own social media promotions, as well as measure their performance.
The seminar is aimed at business owners, marketing and advertising company executives, as well as public relations managers. It is also aimed at those who are looking for ways to promote their products at low cost by harnessing the power of social media.
Facebook / Instagram or otherwise “Meta”
Create a Business profile to manage your Facebook / Instagram pages and advertising accounts.
Create ads on Facebook and Instagram.
Build Pixels to better measure performance
Google Ads – Create ads
Create word of mouth ads in Google search
Creation of advertising banners for display on the various informative websites that cooperate with Google, in email, Youtube, etc.
Promotion of an advertising spot on Youtube.
Creating advertising banners using an online platform:
Banner for Facebook – Instagram posts
Banner for Facebook – Instagram Story
Banner for advertising on Google
The cost of the program is €90 per participant
Duration: 12 teaching hours.
Dates: Thursday 06/10, Tuesday 11/10 and Thursday 13/10.
Ability to monitor either live or remotely.
*Special 10% discounts are available: unemployed, students, group registrations of three people, businesses and seminar discount 2 weeks before the start.
Speaker: Yiannis Linardakis is a graduate of the Computer Science department of the University of Crete. Working as a programmer, he has developed several projects and software, while he deals with the field of e-promotion, collaborating with a number of businesses. Also, as a lecturer since 2014, he has taught in a number of seminars sections concerning computer handling and the use of social media marketing tools. Today, he works as an IT manager at the Technical Schools of the Chamber of Heraklion.
Information: KEK TECHNICAL SCHOOLS OF THE CHAMBER OF HERACLEIOU, 1 Ikarou & Archimedos, Nea Alikarnassos, tel. 2810-302735 & 302730 Mr. Kyriakos Leontarakis, email: [email protected] and [email protected] from 08:00 to 15:00 p.m. Applications on the website: www.katartisi.gr.