The case of objectionable photos of young children with sadomasochistic accessories has already caused incalculable damage to Balenciaga.
The company may have apologized but it hasn’t convinced its loyal fans.
Read also: ‘We apologize’: Balenciaga withdraws ads featuring children
Social media has been filled in recent days with videos and photos of torn shoes, spilled dresses and burnt bags all bearing the brand of the luxury house.
The demand cancelBalenciaga is trending on Twitter and TikTok and the backlash is endless.
The “Gift Shop” campaign released by the house has caused a global outcry and observers have seen scattered documents related to child pornography laws in the campaign shot.
The photo shoot contains documents that were used as campaign props and were from the 2008 Supreme Court case, United States v. Williams, which dealt with child abuse.
“We would like to address the controversy surrounding our recent advertising campaigns. We strongly condemn child abuse and it was never our intention to include it in our narrative,” the house, which was forced to leave Twitter after thousands of messages, said in a statement.
“I used to love this brand but I will never support it again”, “Child safety is not a game”, “I am disgusted with the campaign”, are just some of their comments as they burn their shoes, destroy their bags and tear their clothes.
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Tags: BurnBalenciaga Enraged users burn clothes shoes campaign set social media fire