There is also good news! The market is moving, the competition is intensifying and the consumption – by the haves! – he’s doing something! In addition to ELSTAT, there are other “indicators” that confirm this. This is the advertising expense. And even the private one – let’s explain…
High double digit rate!
So they tell me that in the pan-Hellenic television stations – in the relevant departments – there are smiles! According to existing estimates in the first quarter of 2024 TV advertising spending increased by a high double digit rate!
Goes on…
But it seems that the good news is not limited to the January-March period. They will have continuity. And for the second quarter there is optimism. For two reasons: firstly, from the early April figures and secondly, that last year’s TV market was weighed down by the double elections – May and June – and provided free advertising time to the parties, not counting the schedule disruption!
Doubtful…
I told you that the ad spend comes presumptively from the business market. Because state television advertising tends to become … a species to disappear, since the relevant funds are spent on communication and publicity (events, conferences, etc.) of dubious effectiveness….
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Prices are dropping!
First they had him establish that there was accuracy and show his compassion for the suffering consumers. Then he was told he had to do a round of supermarkets to get in touch with consumers – he made four visits! Now that the pre-election period has started to “heat up” and the accuracy has “hit the red” they sent him, yesterday, for a walk to the central vegetable market of Rentis. And he found that fruit and vegetable prices have started to fall!
He found out…
Yes, I am referring to the Prime Minister, Mr. Kyriakos Mitsotakis, who faithfully following the advice of his communicators, Megaros Maximos, went down to the vegetable market of Rentis, in the company of the happy Minister of Development, Mr. Kostas Skrekas, to ascertain the … drop in fruit and vegetable prices ! In a little while he will make and declare about the lambs and the goats. Rest assured! Mr. Skrekas will “lay the ball” for him and Mr. Mitsotakis will … “score”!
Tries!
To understand the extent of the panic that prevails, in view of the Easter market, until he was written the day before yesterday in the weekly report to talk about the “godfather’s basket” – we said no to Scorsese, his other … originale! The message, therefore, is: Mr. Mitsotakis should show that he is humane, that he recognizes and sympathizes with the problem of the citizens and tries to solve it! It’s hard, but he’s fighting it….
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Fruit and vegetable exports
Since I mentioned fruits and vegetables, I remembered that their exports have started to face serious problems. This is the “collateral loss” of the Middle East crisis. And especially in the problems of crossing the Red Sea. As exporters point out, due to the crisis of Egyptian origin, fruit destined for Asia was redirected and ended up in Europe, putting pressure on export prices. This problem was made even bigger by the devaluation of the Egyptian pound. This is how Egyptian oranges became even more competitive in the European market!
Beer than…
In fact, as the Egyptians themselves note, they managed to send their fruit to the European Union at prices comparable to those of their local market. And in some cases without pre-fixed prices, an unusual practice in Europe. This situation has made placing Egyptian oranges in European supermarkets cheaper than ever before….
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The TAIPED
The TAIPED, as is well known, has two other responsibilities in addition to the responsibilities of utilizing public assets and companies through privatizations and concessions.
One is that of maturing projects of strategic importance and their implementation through tenders and the other is the operation of the Fund as a Port Planning Authority.
The port of Rafina
So, I am learning that TAIPED has launched the development of the Strategic Development Plan (Master Plan) of the Rafina Port Organization and the Strategic Environmental Impact Study (SEIA) that accompanies it.
Thus, a few days ago, on April 17, he put the Strategic Environmental Impact Study (SEIS) for public consultation, which will be completed within 35 days.
Among the most important provisions of the Master Plan for the Rafina Port Organization is the construction of a passenger station in the main part of the port.
There will also be works for the extension of the windward jetty as well as other interventions to increase the berthing positions for high-speed coastal vessels.
The suburban
In terms of transport infrastructure and fixed-track means, it is planned to connect the port and the wider area of Rafina with the rest of Attica, through the suburban railway. The Master Plan also defines the zone reserved for the construction of the terminal building of the suburban railway, with an area of 1,500 sq.m.
Waterway
And not only! I learn that the master plan will also provide for the creation of a waterway to serve seaplanes. In the proposed projects, the watercourse acquires sufficient land areas for its operation, while infrastructure is also provided for the service and control of passengers.
Passenger traffic
According to the statistics of the Rafina Port Organization, in the last three years there has been an increase in passenger traffic and vehicles transported through the port. In 2021 the number of passengers rose to 1.2 million passengers and 355,200 vehicles, in 2022 to 1.7 million passengers and 420,429 vehicles, and in 2023 to 1.8 million passengers and 441,187 vehicles.
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The Hotel Association of Thessaloniki
With the lowest score (7.8) in recent years, Thessaloniki was evaluated by visitors in 2023 with the city’s hotels remaining in last place in terms of both average room price and revenue per available room in the comparative evaluation between city and ten other European cities of similar size.
According to a survey by the Thessaloniki Hoteliers Association, the city’s strengths are gastronomy and entertainment, with cleanliness and public transport tarnishing the image.
“Sorceress…”
Of course, the co-capital “steals” the hearts of visitors as 9 out of 10 who visit it, wish not only to come again but also to recommend it to others.
However, despite the progress it has made, Thessaloniki still has a long way to go to establish itself on the tourist map.
Tags: Television advertising present potential market absence state Economic Postman
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